From 20 March to 2 April, a financial awareness campaign took place in Ukraine as part of Global Money Week, a series of events hosted by the OECD the world over.
This is the ninth time that the National Bank of Ukraine has supported this initiative and become the campaign’s official coordinator in Ukraine.
Educational activities on financial literacy for preschoolers, schoolchildren, and college students lasted two weeks. Plan Your Money, Nurture Your Future was the highlight theme of this year’s campaign.
A total of 655 organizations and institutions participated in Ukrainian-held events. This is almost 2.5 times the level of 2021 (in 2022, GMW did not occur in Ukraine due to russia’s full-scale war).
The number of participants tripled to more than 119,000.
More than 3,900 teachers who supported the campaign in their educational institutions also took part in GMW 2023 events. For them, the NBU prepared:
- a special landing page
- video lessons and related educational materials
- contests for preschoolers, schoolchildren, and college students
- contests for educational institutions
- a financial literacy survey involving more than 5,000 eleven-to-eighteen-year-olds
- webinars and virtual tours by NBU experts and partners.
Within the campaign’s framework, its organizers also launched the second recruitment to Talan, a financial literacy school for teachers and a powerful educational project: https://promo.bank.gov.ua/school-talan/.
More than 4,500 educators signed up for the course who wish to improve their level of financial knowledge and prepare to teach Entrepreneurship and Financial Literacy, a subject the Ministry of Education and Science of Ukraine will introduce in schools in 2025.
Overall, awareness and educational publications posted on NBU channels, as well as on partners' and campaign participants’ webpages, garnered 1.4 million views, almost six times the level of 2021.
In another highlight this year, the Ukrainian team has for the first time competed in European Money Quiz, an all-European financial literacy competition whose final round took place in Brussels on 16 May.
Ukraine was represented at the competition by a team consisting of Hlib Hubar and Artem Shulika, students at the Hadiatsk Lesia Ukrainka Lyceum of the Hadiatsk City Council of Poltava oblast who were trained by teacher Iryna Romanycheva.
“This is not the first time the NBU has supported the GMW initiative. This year’s scale of the campaign, as well as feedback from every participant, is evidence that Ukrainians take financial literacy seriously. The earlier that children begin to acquire knowledge and skills in financial literacy, the more balanced and thoughtful they will be when managing their finances going forward. In this way, we are already laying the groundwork for the financial freedom of our future generation,” said Yuliia Yevtushenko, Director of the NBU’s Communications Department.
“The celebration of Global Money Week in Ukraine this year sends a powerful message that Ukraine is preparing its young people for a prosperous future. Together with the National Bank of Ukraine, USAID is trying to lay the groundwork for a financially literate consumer who trusts in the financial system, knows his consumer rights, and is capable of achieving financial well-being. A young generation of financially literate citizens will ensure economic stability and accountability of financial institutions of Ukraine,” said Robert Bond, Chief of Party of the USAID Financial Sector Reform Activity.
GMW is an international information campaign on financial awareness that is aimed at deepening the knowledge of finance in children and young people. GMW has been celebrated around the globe since 2012. Over 170 countries have since joined the international initiative on financial literacy.
As a representative of Ukraine in the International Financial Education Network of the Organization for Economic Cooperation and Development (OECD) and a member of the GMW working group at the OECD, the NBU is the official coordinator of GMW 2023 events in Ukraine. GMW 2023 events in Ukraine were made possible by support from the USAID Financial Sector Reform Project.