NBU Brand

The NBU Brand is a conception of characteristics and attributes by which we strive to be perceived, by other institutions and by individuals.

Transparency, independence, and staying up-to-date are the principlesthat define the NBU as an institution. If individuals and institutions associate us with these principles, these principles will become our brand.

A powerful brand enhances the effectiveness of central bank policies and creates the prerequisites to build confidence in the domestic currency and the banking sector. Thus, the world’s central banks are working to build their brands, in order to perform our duties most effectively.

Effective policy

The NBU is effective in meeting its primary goals, which is reflected in Ukraine’s price and financial stability, and the effective operation of payment systems.

Institution, confidence, and reputation

The NBU has earned its credibility by building an excellent reputation with its main target audiences.

Domestic currency

The NBU’s main product is the domestic currency – the hryvnia – on which Ukrainians pride themselves, and which is an important part of Ukraine’s brand abroad.

HR brand

The NBU is one of Ukraine’s leading employers. It attracts the best HR professionals and brings together the most authoritative leaders and experts.

History, office, and museum

The NBU is an institution with rich traditions, a unique main office building – the gem of Kyiv’s architecture – and the Money Museum, an important tool for improving the financial literacy of the public.

modern, independent institution
leader of public sector reform
effective central bank
financial sector architect
open, transparent regulator
professional central bank
expertise hub of economics, finance, and relevant government policies
customer-oriented provider of services
high-tech and innovative business partner
leader in financial literacy
government institution where highly qualified professionals wish to work.

leader of public sector reform
modern central bank integrated into the European community
regulator that is open to cooperation with foreign partners
one of the main contributors to an attractive investment climate
high-tech and innovative business partner
expertise hub of economics, finance, and relevant government policies.

What is the NBU brand?

Major components of the brand the NBU is building

Effective policy

Institution, confidence, and reputation

Domestic currency

HR brand

History, office, and museum

Key performance indicators of the NBU brand:

Video

Annual Report

NBU brand ID

Central Banking Awards